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| The Strand - Tim Irving |
Walking around the shops yesterday, I was gob smacked to see the new Fuji X10 camera with a price of £499. I know it's nearly Christmas and the camera has just been launched, but £500 for a pocket digital camera with a sensor the size of a postage stamp! I must be losing touch with reality. If you already have one of these cameras, well good luck to you. It will be junk in a couple of years or sooner, because digital cameras nose dive in value after they are launched. I just looked up the Nikon V1, launched in October. This camera has fallen from £879 to £684 in four weeks.
I considered why anyone would buy this camera at this price and failed to come up with a good reason. The Fuji X10 wont improve anyone's photography. How can it, it's just a camera. This camera wont make the owner see more creatively. It wont help anyone to win more competitions. No, this camera (and a lot of others), at this price, doesn't make sense to me.
