|The GUGO Camera|
As far as industrial design goes, most new cameras are uninspiring, the majority dull, and a few down right ugly. So for this reason I've decided to create an award for products that I believe are outstanding and that in my opinion deserve a mention.
The idea for the award came about because of the handsome camera above, the GUGO. And it's the GUGO camera that received the first Negative Photographic Product Award, ever. It wins the category of "Best looking, unknown camera".
Feel free to submit your favourite cameras for next years awards.