Thursday, January 12, 2012

Fujifilm X-Lens Roadmap - Ridiculous Jargon

Ground breaking news.........

Fujifilm have officially revealed their X-Lens roadmap at a briefing at CES 2012. The plan is tricky as they may possibly launch five lenses this year (2012), and again possibly a further four lenses next year (2013), hence the need for a roadmap.

I am so pleased Fujifilm disseminated this information as a cutting edge PowerPoint presentation. Making it easy for us snappers to grasp what is a difficult concept.

What this means to us ordinary folk, is that by creating a roadmap, Fujifilm have testiculated the strategic planning within the designated timeframe. Please note the "(*) Subject to change".

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