Dayglo Lime Green. It's for photographers who like a stylish accessory and also for those who need a little help with their memory.
The inspiration for the Dayglo strap came from a conversation I had with a friend and fellow photographer. He told me that had lunch in a motorway service restaurant near Toledo, Spain, and didn't remember to pick up his $9000 camera which he'd slung over the back of a chair. Fifteen minutes after leaving the restaurant and on his merry way to Madrid he realised the he'd left the camera behind.
The story has a happy (and lucky), ending because a waiter had picked up the camera when the table was cleared and my friend was re-united with his pride and joy.