I attended an interesting show on Saturday by the artist John Williams at the Edmund Gallery in Bury St Edmunds. The show is called "Art 4 Pocket Money", it lives up to its billing with prints from £1, yes one pound for an A4 print, that's less than the cost of a sheet of good quality photographic paper. The most expensive art I saw was £35 for a 3D piece that had a lot of time and effort put into it.
The exhibition made me think of how we value our art, something most artists have problems with. Price it high and it becomes desirable, if not affordable. Price it low and the perceived value of buyers is that it's cheap. It's a very difficult balancing act. Obviously John Williams is not doing this for the money and I applaud him for putting his name to this, I wish him luck.